25 Ways to Promote Your Website or Blog

Articles October 1, 2007

I have hand picked all of these resources based on their usefulness, rate of success and overall quality. I have written this article to help people find new sources of traffic for their website or blog and to shed some light on some of the best resources related to each method of promotion. I hope you find this article informative and useful! Enjoy!

1. Article Directories

Article directories are a wonderful way to get traffic and backlinks to your website. There are many well established article directories that have been proven to get websites traffic. People search for articles in different categories and after reading the article they usually follow a link at the bottom of the article to your website.

www.GoArticles.com
www.eHow.com
www.EasyArticles.com
www.ArticleDashBoard.com
www.Article99.com
www.ValuableContent.com
www.EzineArticles.com

2. Business Directories

Posting in business directories is still an effective way to get backlinks and small amounts of traffic. Most directory sites have many listings that are organized into. Being that there are so many business directories, the best way to find one related to your site would be to do a Google search or to use the websites below to find them.

www.dmoz.org
dir.yahoo.com
www.lii.org
www.stpt.com/directory
www.business.com
www.cannylink.com

3. Classifieds

Classifieds are a common way to easily make posts for free, and reach large amounts of people. They tend to work better for business or service-based websites, but you can also drive traffic to other types of sites as well

www.Kijiji.com
www.craigslist.org
classifieds.myspace.com
classifieds.yahoo.com

4. Forums

Forums are another good way to get backlinks and traffic, but you need to contribute to the forums and not just spam them with your links. I recommend becoming an active member of forums that are related to your site, as well as including your website link in your forum signature. By making intelligent and informative posts people will be inclined to check out the link in your signature because you’ve built interest about yourself.

The best way to do this is to manually search for forums related to your site and then sign up to start posting.

5. Social Networking Sites

Social networking sites are often overlooked as a way to market a website or blog. Having lots of friends and access to groups can be a good way to contact a lot of people in an easy and efficient manner. Most social networking sites also have forums and classifieds that you can post in.

www.myspace.com
www.facebook.com
www.linkedin.com

6. Social Bookmarking Sites

Social bookmarking sites can be an amazing way to promote your website. What a lot of people will do is write a killer article and then submit it to the social bookmarking sites to drive traffic to that article, hoping it will get bookmarked a lot.

www.netscape.com
www.digg.com
del.icio.us
www.furl.net
www.stumbleupon.com
www.reddit.com
ma.gnolia.com
de.lirio.us
myweb2.search.yahoo.com
www.simpy.com
www.newsvine.com

7. Search Engines

This is probably one of the most difficult ways to market a site, but also one of the most popular ways due to the fact that the traffic you get can be extremely targeted to exactly what your site offers. This is especially important for sites that sell a product and are looking for a high conversion rate. It is usually better to start off targeting niche markets and low competition long tail keywords. Ranking well on Google for a phrase like ‘graphic design’ in the search engines would be extremely difficult to do, so look for longer keywords or more detailed ones.

www.google.com
www.yahoo.com
www.msn.com

8. Word of Mouth

This is a very basic and old school way of marketing but it has remained because it really is effective. All you have to do is tell all your family, friends and co-workers about your new site or blog and let them do the work! Be sure to have business cards on hand to give out to anyone you speak with.

9. Pay per Click Advertising (PPC)

PPC advertising takes a lot of studying to do right, and can cost a decent amount of money, but if your site is well designed and converts well, or you are just looking for traffic, it can be a very powerful marketing tool when done right.

adwords.google.com
searchmarketing.yahoo.com
adCenter.Microsoft.com

10. Banner Advertising

The difficulty in banner advertising is simply creating a very alluring banner design in the amount of space specified. Some sites don’t let you create animated banners, but if you have a very intriguing static banner on a good site it can get you traffic for sure.

The best way to do this is to manually search for websites and blogs related to your site and contact them for a banner exchange.

11. Text Link Advertising

Text link advertising is usually cheap and can bring in lots of traffic, but the traffic tends to be rather unspecific – which is ok sometimes. I find it best to look for sites related to your website to buy text links spots on. Or, if you are just looking for tons of traffic, you can go to major text link sites that offer spots on very large websites.

www.text-link-ads.com
www.adbrite.com
www.adengage.com

12. Print Advertising

Print advertising can be very expensive, but is especially useful when advertising in a specific location. For example, if you are opening a new restaurant in a city, sending out flyers is a surefire way to get people to your website and restaurant. You could also drop off business cards or flyers at local stores and start offering your services to local people.

www.4over4.com
www.modernpostcard.com
www.vistaprint.com
www.clubflyers.com
www.alocalprinter.com

13. Portfolio Sites

There are many websites that host portfolios of designers and artists. By submitting your work to their sites you will often get a lot of exposure to your own site by way of a link.

www.behance.net
www.altpick.com
www.portfolios.com
www.deviantart.com

14. Tutorial Sites

Submitting tutorials is a great way to get traffic to your website via a link. A lot of designers submit tutorials to sites like the ones below, and get a lot of exposure. Most of these tutorials sites are very well ranked so getting a link on them can be very good for your website or blog.

www.pixel2life.com
www.good-tutorials.com
www.tutorialoutpost.com

15. Link Baiting

Linking baiting is when you write or post something that has the potential to be blogged about, linked or bookmarked a lot. Good content in general will help your website or blog out a lot, but you can step it up a notch by producing videos or articles specifically for link baiting.

16. Contests

People love entering contest, especially if there is a desirable prize. Contest prizes range in types. Some sites will offer you exposure and links and other sites will offer money or actual physical prizes. The key to a successful contest is obviously getting lots of people to enter, so make sure you promote your contest as much as you can on forums, classifieds and more. Also, don’t be afraid to enter contests for a chance to win some money or prizes, yourself!

17. Link Exchanges

This is arguably one of the most important ways to rank well for keywords and bring traffic to your website. It is important to exchange links or get one-way links from relevant sites. Make sure you are using an important keyword because your links anchor text and not a word like ‘click here’ or something you don’t want to rank well for in search engines.

The best way to do this is to manually search for websites and blogs related to your site and contact them for a link exchange. Also, check out the two sites below.

www.seopen.com/seopen-tools/
blogsearch.google.com

18. Email Marketing

Email marketing can be very beneficial if done well. You do not want to be a spammer or buy lists of emails, though. The way to work email marketing is to have an opt-in email form on your website where users can sign up to receive emails and special offers. Offering a free e-book or tips is a good way to get people to sign up. Once they are signed up you can send emails once in a while to bring them back to your site or to promote something.

www.aweber.com
www.icontact.com

19. Viral Marketing

This is the hottest new way to market a website, but it is not easy! You have probably heard about all these YouTube videos getting millions of views, and articles on Digg getting thousands of hits. If you can think up a really clever, funny or useful idea and tie it into your website via a link or some other way, you can drive incredible amounts of traffic to your site with very little money or possibly none at all.

20. Videos

Creating videos has become very popular since the creation of YouTube and other video-based sites. This ties into viral marketing and is a good way to get people interested in your blog or website. It is most common to show or say the URL of your website at the beginning and/or end of a video, or tie it into your video site profile some how.

www.youtube.com
video.google.com
vids.myspace.com
video.search.yahoo.com
video.msn.com
video.aol.com
www.metacafe.com

21. Podcasting

This is basically creating audio files and then letting your users download or stream them via a link on your website or blog or via RSS feeds. This is a good alternative to creating videos if you don’t have a video camera or don’t like being on film. I have seen many sites successfully offer audio downloads as a way of bringing users a large amount of information quickly. You can even post on craigslist.com and hire voice over talent for your podcasts at affordable prices.

22. Blogs

Blogs are a great way to reach a lot of people in a fast manner. They take a lot of work, and to make a blog really effective they need to be updated with fresh content at least several times a week. A lot of websites will have a blog in addition to a main website as a sort of news system for their main site, or just as a way to drive traffic to a website.

www.wordpress.com
www.blogger.com
www.twitter.com
www.squidoo.com
www.tumblr.com

23. eBooks

eBooks have become very popular and they tend to spread well in downloading communities. You can even sell your eBook on eBay, via a website or just offer it as a gift to get people to sign up for your newsletter.

24. Press Releases

Press releases can be an efficient way to get media attention if your website or product is newsworthy enough. There are several websites you can do this on. However, more commonly press releases are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks.

25. Networking

Networking can have many benefits to promoting your site. I am always adding people on instant messaging services and talking to people related to my field. By networking and making friends in the business you can learn from each other and help each other which will benefit your site.

The best way to do this is to meet people in forums or on sites related to yours and chat via instant messengers. I usually run 5 different instant messengers that are all filled with business contacts and friends.

www.aim.com
www.skype.com
messenger.yahoo.com
get.live.com/messenger/overview
www.icq.com

26. Conclusion

I hope this article helped you narrow down the best methods of promotion for your website or blog and we plan on doing more in depth reviews of these resources at www.youthedesigner.com so be sure to check back often for new tips on design and website promotion.

Share This Post
 Cadence Wu

Cadence is You The Designer's senior blogger, and the most jack-of-all-trades of the staff. She's always trying out something different every day, some of which fuels her posts here on the blog. Let her know if you want us to post more about your favorite topic - she might know more than a thing or two about it!

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  • http://sirjorge.com/blogx sir jorge

    Great stuff

  • http://makingmoneyonline.freehostia.com Amy

    Great List. Thanks for all the helpful links.

  • http://anunturi-gratuite.prahova-online.com/ emil

    great stuff, thanks for sharing ! thumb up

  • Zohaib Ahmed

    Nice list. This is going to help me :)

  • http://www.behance.net joel

    thanks for the list, many useful helps. I just want to add that behance.net is having a contest at the moment where you upload your portfolio and if it’s considered good you have the chance to win 1000$ and get featured in behance’s online magazine. excellent way to promote your design!

    joel

  • http://ommeditation.blogspot.com Keith Johnson

    Great article. Many Thanks.

  • http://www.tucsonseosolutions.com Boris

    I thought this would be another wasted effort and I am happily wrong. THANKS

  • http://www.decipheringlife.com shivam

    wow! a very handy guide
    I am not forgetting it to bookmark right away…
    thanks

  • http://www.mlmworldbiz.com Ron K

    Nice to see somebody, who knows where to promote a website to increase site vistors, and prospects…
    A Great List of resources.

  • al

    what about high traffic award sites like http://www.thefwa.com ?

    one of our clients had a site featured there and got 40000 visitors from that site alone.

  • Gino

    The fwa is good too, but they seem to mostly give awards to interactive and flash based website.

    I personally dislike flash sites for portfolio sites unless you are actually promoting animation services.

    Even with a fast connection most flash sites take a while to load and I’m very impatient and don’t like the extended wait time.

    Statistics show as well that most internet users will leave flash sites and sites with splash pages!

  • http://www.etavitom.com Brad Newman

    What a phenomenal post! Thanks so much… You are right on.

  • http://www.designrelated.com/ matt

    Don’t forget design:related, ( http://designrelated.com ), for setting up a profile (that can then link to your site/blog). There’s also a news posts section where you can also promote your projects/etc and vote it up.

  • http://problogreviews.blogspot.com/ ProBlogReviews

    This ia all really great advice for increasing traffic. Thanks for sharing. Drop by my blog and request your free blog review.

  • http://www.mister-wong.com Fabian

    Hi,

    I just wanted to add Mister Wong(http://www.mister-wong.com) to the social bookmarking list. Some of our users have created a couple of design related groups where members share some of their favorite resources.
    http://www.mister-wong.com/groups/Design/
    http://www.mister-wong.com/groups/Webdesign/

  • http://brettnyquist.com Brett

    Excellent List.. I think it shows that turning your blog into a relatively popular place takes a lot of work. People need to explore multiple outlets in order to get linked in with other sites of similar tastes, and start to build up a community.

  • http://www.eversmall.com Mark

    For video tutorials on improving your WordPress blog, you should also check out http://www.tubetorial.com

    I have no affiliation with the site, but I really like most of their work there. Very handy.

  • http://www.1websitedesigner.com 1 Website Designer France

    Thanks for all the helpful advice – great stuff.

    You might also want to check out a list of PageRank 4, 5 and 6 Directories at:

    http://www.1websitedesigner.com/directory_submission.htm

    All the best,

    Martin

  • http://graphics-illustrations.blogspot.com Silvia

    Thanks for the list!

  • http://designawards4us.com Design Awards

    A Great List of resources. Thanks

  • http://designawards4us.com Design Awards

    A Great List… Thanks for sharing.

  • http://www.spinningsilkmultimedia.com Patrick

    One tip about print. True, print can be very expensive and you usually don’t see a return until about 5 printing or viewings. If you are good at content creation like photography or writing you may be able to cut a deal with a local publication in lieu of payment. In the past I have bartered my photography for advertising and I have also worked for magazines in the past where they have had guest writers provide “how to” articles in lieu of other ads or payments. In some ways this is like blogging or podcasting except in print media. Sometimes those are called, “Advertorials” and publications will often give you a good by-line. You can get free ad space for all practical purposes and they don’t have to pay extra for writer.

  • http://adventuresinhosting.com Adventures In Hosting

    Great stuff as usual!

  • http://ardyanstyle.blogspot.com mantankyai

    This is Exactly what i need :)

  • http://www.dubido.com/ Hong Kong Baby

    You didn’t mention about promoting your RSS feed and Ping sites like Ping-o-matic etc., very useful!

  • http://www.netfreeinfo.com bucs0658

    Great List. Wish I had thought of creating one like this, although now I don’t have to!

  • http://degero.net Demexii

    I personally like free, viral ways of promoting sites. Like posting videos with links to my site or putting it up on stumbleupon. Because they are actively looking for stuff related to your site and you can capture a targeted audience without much time or money. There is no need to think of any kind of ads or catch phrases. Just link back and people will check it out.

  • Gino

    Yes viral marketing is one of the greatest ways to advertise nowadays. I myself plan on experimenting with videos in the near future. I have a few ideas I would like to test out!

  • http://www.roseindia.net Deepak Kumar

    Good tips to promote website. I will use these tips to promote my website.

    Thanks

  • http://designnewbie.com Tina Stephen

    Thank you for publishing this list. Have bookmarked it and plan on going through each and doing some testing to see what works and what doesn’t… thanks for making my research a little easier :)

    - Tina

  • http://www.tech-soigne.com Neo

    Thank you for publishing this list. Have bookmarked it and plan on going through each and doing some testing to see what works and what doesn’t… thanks for making my research a little easier
    please do write these type article’s it definitely
    people like us who just learner:):):)

  • http://www.domuskids.org Garland Walton

    I work for a Stamford, CT-based human services nonprofit serving our region’s most vulnerable children and families, and we’re about to start a blog. I’ve found many articles suggesting how to promote our blog, but this has been the most informative and readable. I liked the breadth of your discussion and specific advice; glad it wasn’t just a collection of links…that’s valuable, but less so for my purposes. Thanks–I now feel like I can actually get this thing read by other people!

    Garland / http://www.domuskids.org

  • http://popwheel.wordpress.com Jennifer

    Thanks for the info!

  • http://www.gazeboentertainment.com Gazebo

    Great stuff. It is very useful.
    Thanks

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    Thanks for the information, great content & lists of useful websites.

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    Thanks for the information.

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    Thanks for information.

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    Thanks for the info. I used it with my own site and im know hoping it works!

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    Usfreeads is an excellent place to advertise if you want a lot of traffic that gets spidered easily in the search engines, Ive provided a link http://www.usfreeads.com/27524_refer.html

  • http://www.brian1127.blogspot.com Brian

    I’ve found using Adoptic is a good way to show off your posts. http://www.brian1127.blogspot.com. Entrecard is good for showing an image of your blog, though.

  • http://www.addanimage.com pondlife

    Great article – there are so many free ways to publicize your site’s that I hadn’t ever dreamed of! I’m off to try some of them out!

    BTW: you could add my site as a ‘directory with a difference’ – it allows people to share images they have on their sites and they get a backlink for their trouble. Users can post as often as they like as long as the images are unique. With over 150 different categories there’s something for everyone :)

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    Very nice list.. Everything is here… Thanks for sharing..

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    Great advices! Thanks for sharing this articles.

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    Nice info,Im used,Thak You Very Much….
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  • http://www.nigerianbestforum.com Dennis

    Man, what a great article.

  • http://frantic-naturalist.blogspot.com Vernon Swanepoel

    Great post, I like the idea of writing tutorials…dreaming some up right now.

  • http://cardiff-international.com Cardiff International

    The best has to be writing articles. One good quality at ezines can fetch something like 10 links in about a month. Its pretty effective. No point in other article diectories, they dont count too much at all.
    Giving something away for free is a good idea, everyone loves free things.

  • http://onlinegadgetbox.blogspot.com/ Aman

    oh cool man.. a very nice article to guide thru success :)

  • http://www.socionepal.blogspot.com www.socionepal.blogspot.com

    very nice work

  • http://www.schahryar.com Schahryar

    Wonderful list … thanks!

  • Frankie

    I use social bookmarking site and it works well. Some other ones that I like that are not listed here are http://www.quickieclick.com and mixx.com

  • http://worthtobeblogged.blogspot.com/ burgson

    neat!

  • http://situsterpercaya.blogspot.com karaengmonga

    Nice post …

  • http://www.studioblogger.com Bill

    Great article Gino, i’m sure this will help many newbies promoting their blogs. Here’s a new blog directory for those interested submiting their blogs – Blog directory.

  • http://upvenue.com Terr

    Great article, thank you very much.

  • http://www.nanzurezuta.com/ Nanzu

    Awesome. Helpful. For me especially, beginner ^_^

  • http://coff4.blogspot.com/ coff4

    good thank you

  • http://fundmanagertalk.blogspot.com Jessada

    great stuff for beginner like me, thks

  • http://www.periodictable-online.com Kestutis

    I will try it. Good content.

  • http://www.documents-online.net Boycho Dobrev

    Great document, thank you very much.

  • http://www.frombulgaria.net Boycho Dobrev

    Also, do not forget and Google maps

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    nice and useful reading. thanks for sharing.

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    nice tutorial good work

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    Nice post with a lot of links and information. Seems like there is still a alot things for my to learn. Thanks.

  • http://www.contentjug.com Sami

    Great post about marketing your website. Classified sites are working fine for me.

  • http://en.wikipedia.org/wiki/Kelli_Garner Kelli Garner

    Really nice posts. I will be checking back here regularly.

  • http://lava360.com Zohaib

    Very useful

  • http://wordtaps.com mupet

    Adding wordtaps, social bookmar sharing web development related powered by wordpress

  • http://www.anatkhempler.net Anat

    Those are great tips. There are some social networking sites that have most of those components combined.

  • http://www.thesunshoweredlife.com/ Madison

    What a great list…thanks for sharing!

  • http://discover-paris.blogspot.com Octavian

    I just started a blog about discovering Paris and your tips for promoting a new blog are very useful so thanks. I’m gonna try to follow every step and see how much traffic i get.

  • Andrew

    Best post for internet marketers ever!!!

  • http://www.orgchartpro.com Joe Kolinger

    Thnaks for sharing. Very imformative and easy way to promote the website.

    Many Thanks!!

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    Wow, this is an awesome resource and tool list for website promotion, thanks a lot. Hogan

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    Cool article! …

  • http://www.seo-dublin.com Seo Dublin

    I think that quite sums it up in a nutshell. If you applied all of these techniques you would definetly find your site rising high in the serps.

  • Johanna

    Amazing post! It is extremely informative, and sounds quite beneficial. Thank you for writing it! I’m writing a similar post for my website, so I will be sure to put a link to yours! :)

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    You forgot the online marketing guide: http://www.awarelabs.com

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  • http://www.getonfast.com/ lynda@website-promotion.com

    The directory, forum, email marketing, social media marketing and other all mentioned activities are really useful for website or blog promotion. The online communication and strong network on internet are also very useful ways to make successful website. I love your ideas, Thanks for sharing it.

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  • http://www.facebook.com/profile.php?id=100004253223778 Facebook User

    Great info, social media is very important and SEO techniques are vital
    But mostly you need unique content to build a returning and referring
    audience.

  • iceranger

    Will Probably try this on Gamers Data Center

  • http://www.facebook.com/people/Matchmate-Matchmate-Ca/100001708426204 Matchmate Matchmate Ca

    my site is online dating and would love more visits

  • josphin jansy

    I was searching for this kind of article and finally found it here.
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  • http://www.facebook.com/olcinium Agim Mila

    Some of the links need to be updated. otherwise great article.
    http://www.olcinium.com

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    This is an informative article. Thank you.
    type13.weebly.com

  • Pallavi

    Putting up so much informative content requires time and the effort is really worth it. This information is particularly useful for newbies, who have less knowledge about SEO and internet marketing techniques.

  • Tanya

    really nice article and standing out from all the other ones about launching a new web-site! thank you, I’ve found some really useful things for myself

  • http://www.wisestep.com/ WiseStep

    Hi,

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    At last Thanks for a good post!!

  • four

    Great article i am excited to use these new ways to promote my site.

  • Jin

    Great article! Thank you, helped a lot!

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    Great Post and quality of content is really very informative. Thanks for including some of links also. Will definitely use it for future.

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    nice

  • Lalit Kachhadiya

    Very Good informative site , I am using this site to promote my site about diet and nutrition , http://www.dietn.com

  • http://simple-easy-life.com/ Bharti

    Good list. StumbleUpon is working well for me. I am sure that other social media networks will help too.

  • wowman

    great article….specially thanks for the compilation of links

  • Jiji Thomas
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    Will put this into practice :)
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  • NILights

    Great list, it can be very hard to get new sites/blogs traffic..Thanks.

    http://www.nilights.co.uk

  • Santosh Kumar Gundrati

    Thank you so much.