Photoshop Abuse?
So I was on a website recently and I happened to see this advertisement for some sort of skin care product. As a designer I’m pretty used to noticing how overly Photoshopped people’s images are on certain magazine covers, but this advertisement really seemed over the top to me. I believe this is false advertising and I think its a shame people abuse Photoshop in this way to promote products.
What do you guys think of this advertisement’s use of Photoshop?
Photoshop Abuse – iQ SkinTensive
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Enric - December 14th, 2007
I agree it’s a total absurd. Way too exagerated and false… It is misleading and simply wrong.
sophie - December 14th, 2007
yeah, I’ve seen that one…I hate it.
rachel - December 14th, 2007
Wow… this is over the top. I definitely agree that it is false advertising. If photoshop was involved in working on this woman’s face, while the advertisment is promoting a product that will have those effects is most certainly misleading.
del4yo - December 14th, 2007
A an Photoshop artist myself, I find really interesting finding that the wrickles were added in Photoshop, not removed. Hair, eyes, and cheeks stay the one of young person.
It’s weird!
chris - December 14th, 2007
im sick of this ad..its so misleading and false.
suz - December 14th, 2007
Some company advertising mascara with models wearing false eyelashes recently got sued, but this is much worse.
Gino - December 15th, 2007
Thanks for the comments guys. Some one mentioned to me that if you look closely on the left in a very small font they write simulated imagery.
I didn’t even notice this and I think that was the point. Make it so unnoticeable and SIDEWAYS so no one will read it yet it will save them from any legal problems.
Reminds me of the small print on TV commercials that is so small its impossible to read, yet it some how works as a disclaimer.
Michael - December 16th, 2007
That’s interesting and true that companies try to dupe consumers with effects. I believe this does fall into the realm of design ethics in a way. Certainly we must be paid for the work that we do, but does a designer really want to be a part of this. I don’t mind the occasional air brush in Vanity Fair, but I think this may cross that invisible line of ethical design and just trying to make a buck.
Gino - December 16th, 2007
Well said Michael!
Jacob Cass - December 17th, 2007
That is defo way over the top. It reminds me of that photoshop dove ad if you have seen it. Do you think it would be easier to take out wrinkles or add them?
Gino - December 17th, 2007
At least for me It would be easier to take them out. I think its a bit harder to make realistic looking wrinkles or blend wrinkles in from another face.
Linda - January 23rd, 2008
Funny, I started to read this story headline before actually opening it and looking at the pics… this EXACT ad came to mind before I even got a chance to see the whole article. I HATE this TERRIBLE photoshop work!!
Brain - February 1st, 2008
I completely agree with everything that has been said above.
But what about the age old advice of “buyer beware”, or “if it’s too good to be true, it probably is”. Does the consumer not also have a responsibility in the matter?
Mchilly - February 6th, 2008
This is way too far from the original images. Total abuse and very much exagerated!
http://www.acuitydesigns.net - February 7th, 2008
Thats crazy. But then again, if you belive thats possible….wow
Bobby J. - May 14th, 2008
I agree, this ad needs to go , enough said