You the Designer

Articles - Written by Gino on Friday, December 14, 2007 11:33 - 16 Comments

Photoshop Abuse?

So I was on a website recently and I happened to see this advertisement for some sort of skin care product. As a designer I’m pretty used to noticing how overly Photoshopped people’s images are on certain magazine covers, but this advertisement really seemed over the top to me. I believe this is false advertising and I think its a shame people abuse Photoshop in this way to promote products.

What do you guys think of this advertisement’s use of Photoshop?

skincare1.jpg Photoshop Abuse

Photoshop Abuse - iQ SkinTensive

Share and Enjoy this Post

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Technorati
  • StumbleUpon
  • Propeller
  • Furl
  • Fark
  • Slashdot
  • BlinkList
  • SphereIt
  • Spurl
  • NewsVine
  • TwitThis
  • Facebook
  • E-mail this story to a friend!

Related Posts



16 Comments

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Enric
Dec 14, 2007 12:16

I agree it’s a total absurd. Way too exagerated and false… It is misleading and simply wrong.

sophie
Dec 14, 2007 13:04

yeah, I’ve seen that one…I hate it.

rachel
Dec 14, 2007 13:05

Wow… this is over the top. I definitely agree that it is false advertising. If photoshop was involved in working on this woman’s face, while the advertisment is promoting a product that will have those effects is most certainly misleading.

del4yo
Dec 14, 2007 18:52

A an Photoshop artist myself, I find really interesting finding that the wrickles were added in Photoshop, not removed. Hair, eyes, and cheeks stay the one of young person.

It’s weird!

chris
Dec 14, 2007 20:09

im sick of this ad..its so misleading and false.

suz
Dec 14, 2007 23:55

Some company advertising mascara with models wearing false eyelashes recently got sued, but this is much worse.

Gino
Dec 15, 2007 1:43

Thanks for the comments guys. Some one mentioned to me that if you look closely on the left in a very small font they write simulated imagery.

I didn’t even notice this and I think that was the point. Make it so unnoticeable and SIDEWAYS so no one will read it yet it will save them from any legal problems.

Reminds me of the small print on TV commercials that is so small its impossible to read, yet it some how works as a disclaimer.

Michael
Dec 16, 2007 22:06

That’s interesting and true that companies try to dupe consumers with effects. I believe this does fall into the realm of design ethics in a way. Certainly we must be paid for the work that we do, but does a designer really want to be a part of this. I don’t mind the occasional air brush in Vanity Fair, but I think this may cross that invisible line of ethical design and just trying to make a buck.

Gino
Dec 16, 2007 22:09

Well said Michael!

Jacob Cass
Dec 17, 2007 7:19

That is defo way over the top. It reminds me of that photoshop dove ad if you have seen it. Do you think it would be easier to take out wrinkles or add them?

Gino
Dec 17, 2007 12:51

At least for me It would be easier to take them out. I think its a bit harder to make realistic looking wrinkles or blend wrinkles in from another face.

Linda
Jan 23, 2008 13:11

Funny, I started to read this story headline before actually opening it and looking at the pics… this EXACT ad came to mind before I even got a chance to see the whole article. I HATE this TERRIBLE photoshop work!!

Brain
Feb 1, 2008 11:17

I completely agree with everything that has been said above.
But what about the age old advice of “buyer beware”, or “if it’s too good to be true, it probably is”. Does the consumer not also have a responsibility in the matter?

Mchilly
Feb 6, 2008 4:14

This is way too far from the original images. Total abuse and very much exagerated!

http://www.acuitydesigns.net
Feb 7, 2008 22:08

Thats crazy. But then again, if you belive thats possible….wow

Bobby J.
May 14, 2008 13:52

I agree, this ad needs to go , enough said

Leave a Reply

Comment

Subscribe to You The Designer

Or, Subscribe via Email:

Our Sponsors

Stock Flash You Send It You Send It Top notch XHTML / CSS
or Wordpress theme. Markup4U.com UPrinting Inspiration Folder Go Web Admin Behance

Explore Behance Network

Archives

Our Friends