I agree it’s a total absurd. Way too exagerated and false… It is misleading and simply wrong.

yeah, I’ve seen that one…I hate it.

Wow… this is over the top. I definitely agree that it is false advertising. If photoshop was involved in working on this woman’s face, while the advertisment is promoting a product that will have those effects is most certainly misleading.

A an Photoshop artist myself, I find really interesting finding that the wrickles were added in Photoshop, not removed. Hair, eyes, and cheeks stay the one of young person.

It’s weird!

im sick of this ad..its so misleading and false.

Some company advertising mascara with models wearing false eyelashes recently got sued, but this is much worse.

Thanks for the comments guys. Some one mentioned to me that if you look closely on the left in a very small font they write simulated imagery.

I didn’t even notice this and I think that was the point. Make it so unnoticeable and SIDEWAYS so no one will read it yet it will save them from any legal problems.

Reminds me of the small print on TV commercials that is so small its impossible to read, yet it some how works as a disclaimer.

That’s interesting and true that companies try to dupe consumers with effects. I believe this does fall into the realm of design ethics in a way. Certainly we must be paid for the work that we do, but does a designer really want to be a part of this. I don’t mind the occasional air brush in Vanity Fair, but I think this may cross that invisible line of ethical design and just trying to make a buck.

Well said Michael!

That is defo way over the top. It reminds me of that photoshop dove ad if you have seen it. Do you think it would be easier to take out wrinkles or add them?

At least for me It would be easier to take them out. I think its a bit harder to make realistic looking wrinkles or blend wrinkles in from another face.

Funny, I started to read this story headline before actually opening it and looking at the pics… this EXACT ad came to mind before I even got a chance to see the whole article. I HATE this TERRIBLE photoshop work!!

I completely agree with everything that has been said above.
But what about the age old advice of “buyer beware”, or “if it’s too good to be true, it probably is”. Does the consumer not also have a responsibility in the matter?

This is way too far from the original images. Total abuse and very much exagerated!

Thats crazy. But then again, if you belive thats possible….wow

I agree, this ad needs to go , enough said