Comments on: Clever Sunflower Mix Direct Mail Piece http://www.youthedesigner.com/2008/03/21/clever-sunflower-mix-direct-mail-piece/ You the Designer is a graphic design blog dedicated to providing you with quality graphic design tips, graphic design resources, graphic design news and much more! Tue, 07 Oct 2008 20:47:45 +0000 http://wordpress.org/?v=2.6 By: Peter http://www.youthedesigner.com/2008/03/21/clever-sunflower-mix-direct-mail-piece/#comment-3989 Peter Mon, 24 Mar 2008 21:19:30 +0000 http://www.youthedesigner.com/2008/03/21/clever-sunflower-mix-direct-mail-piece/#comment-3989 Here was a cool idea for a band: http://www.thetripwire.com/news/2008/3/24/video-mgmt-time-to-pretent-in-3d However, having to make your own 3D glasses is too much work for fans of an indie rock band. They could have taken it to the next level and sent out a mailer with punch-out cardboard 3D glasses directing people online to the video to maximize street and online initiatives... Here was a cool idea for a band: http://www.thetripwire.com/news/2008/3/24/video-mgmt-time-to-pretent-in-3d

However, having to make your own 3D glasses is too much work for fans of an indie rock band. They could have taken it to the next level and sent out a mailer with punch-out cardboard 3D glasses directing people online to the video to maximize street and online initiatives…

]]> By: Alicia http://www.youthedesigner.com/2008/03/21/clever-sunflower-mix-direct-mail-piece/#comment-3953 Alicia Sat, 22 Mar 2008 22:32:26 +0000 http://www.youthedesigner.com/2008/03/21/clever-sunflower-mix-direct-mail-piece/#comment-3953 The important aspect to consider here is that it is all about creating a design or advertisement that will resinate with the viewer and stay in the minds of consumers. Developing a catch phrase is just as important as the success of the brand or company. The image a company or brand portrays is just as important as the products or services they provide. One company in particular which I feel is successful at conveying their desired image is Snuggles. The use of a trademark here really enhances the company's image and resides in the consumer. This trademark helps to develop certain desired characteristics and brand distinction. The important aspect to consider here is that it is all about creating a design or advertisement that will resinate with the viewer and stay in the minds of consumers.

Developing a catch phrase is just as important as the success of the brand or company. The image a company or brand portrays is just as important as the products or services they provide.

One company in particular which I feel is successful at conveying their desired image is Snuggles. The use of a trademark here really enhances the company’s image and resides in the consumer. This trademark helps to develop certain desired characteristics and brand distinction.

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