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A Look at Popular Fashion Website Designs: Fierce or Not?

Inspiration May 25, 2011 by Ronald Bien

Today, we’ll take a look at some popular fashion websites. To many, they would be fierce and exceptional, to others, they might be somewhat lacking. These websites, after all, don’t follow rules that govern corporate websites. It just so happens that this industry is capable of creating their own standards that the world is happy to follow.

Whether or not you agree, these websites are quite inspiring. They offer a lot of insight that one may generally not get from other sites. Their approach, needless to say, is a far cry from most of our previous showcases. Most of the time the theme is straight to the point that the eye is never lost from the main focal point–the apparel. So what makes these websites stand out? We will all soon find out.

Ted Baker

Stella McCartney

United Colors of Benetton

Morgan De Toi

Oscar de la Renta

Lacoste

Jimmy Choo

Givenchy

Gucci

Ralph Lauren

Donna Karan New York

Massimo Dutti

Chloe

Armani Exchange

Paul Smith

Dior

H&M

My Rip Curl Shop

Loris Azzaro

Aquascutum

Brian Bailey Design

Pepe Jeans London

Tom Ford

Tommy Hilfiger

Dolce&Gabbana

Lafayette 148

Brooklyn Industries

Valisere

Debra Davenport

Christian Siriano

title

MyBrands

Arthur Galan

Balenciaga

Hermes

Were they fierce or not? You be the judge this time.

Author: Ronald Bien

Ronald is the founder of NaldzGraphics.net. He’s a graphic designer and loves everything related to design. His site started as a portfolio, and has turned into an amazing design blog to share his experiences with and help provide useful resources.

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http://www.matstijmes.com Mats Tijmes

The use of big photos make it easier to make the website communicate and get it visually attractive. The images are really important and make or break the design in most cases.

Most of these websites make their brand communicate through the images, and the design of the website is mostly easy and clear.
I think ARTHUR GALAN is a perfect example of this; minimal design + photography.
It instantly gives the viewer the idea of the brand.

Since the fashion industry is all about the image of the brand, and photography is the best tool to communicate that particular image. The design of the website is just a helping hand.

One thing is for sure, it makes the industry much more alive.
http://simplyFULL.com Steve Rose

Independently from how they look (not all that great, in my mind), these sites are unbelievably slow and difficult to navigate.
http://www.sallydimarco.com Sally Di Marco

The sites are too busy visually. I prefer clean lines.
http://www.3ddream.net Lampros

Very nice collection, thanks for sharing
http://www.socreative.tv socreative

Great post, lovely designs and yes for established brands’ websites they dont have to follow the usual rules.
aj

I really liked Givenchy/Hermes/Lacoste’s.

Like an above poster pointed out fashion web is all about communicating their brand image.
http://ww.designquote.net DQHeather

These look more like magazine spreads than actual websites, but I guess that’s the point.
I prefer simple looking websites that focus more on the actual content.
http://www.ozkaratas.com.tr gaziantep nakliyat

Tommy Hilfiger very cool. great article and thank you.

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