Guerrilla warfare refers to military confrontations where the supposedly weaker side makes use of odd strategies before jumping on the clueless enemy. The concept of guerrilla advertising is very similar–it involves unconventional ads that can literally stop people in their tracks.
Guerrilla advertising exhibits the product or service in an extraordinary manner using atypical tactics and strategies. When executed properly, creatively and at the right time, it can make a definite impact on its viewers. For this collection, we’ve gathered 42 of the best guerrilla advertising samples from around the world.
WWF: Paper Dispenser
“save paper. save the planet”
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Resident Evil Extinction: Elevator
“Advertising of “Resident Evil Extinction” movie. Opening doors of elevator show Milla Jovovich chasing another dozen of zombies.”
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Powerhouse Gym: Cable flys
Amnesty International: Eye tracking
Arturo Calle Fragrances:
Original Shundi: Shuriken Attack
Sweet Pete’s Bike Shop: Bike Safety Cling
“Look before you leave.
20% of cycling accidents involve children.”
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Calcutta School of Music: Learn to appreciate
Public awareness: Burden
“Your contribution can end child labour”
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Utah Museum of Fine Arts: Frame
“See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.”
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Clue: Blood
“Everyone’s a suspect.”
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Coca-Cola: New grip bottle
darylstock.com: Watermark
Dogcoach: Names promotion, Pee in the snow
Denver Water Ad: use only what you need
The Father Bob Maguire Foundation: Bins
“For the homeless, every day is a struggle.
Donate today and help us feed the homeless.”
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Fisch Franke: Fish
“Fresh as can be.”
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Havaianas: Flower Beds, 1
Folliderm: Bald man
Wymehcko: Bag Full of Beer
Gold’s Gym: Elevator
“Being overweight makes it harder. Get in shape”
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Head and Shoulders: Chalkboard
Superman: Elevator
Juice Salon: Escalator
Kingston Technology: Beach
McCain Smooth-eez: Blender
McDonald’s: Fresh salad billboard
MTV Switch: Fuss
“Global Warming. What’s all the fuss about?”
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NFS (Dutch Stutter Foundation): Stutter billboard
Natural Resources Defense Council: Bus shelter
“Water is reaching the most unexpected places. Stop Global Warming”
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Vick: Boogers
“Shoulda used Vicks.
NyQuil is #1 pharmacist recommended. Available at your local supercenter.”
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Offsetters: Stop Global Warming
Oreo: Elevator
“Milk’s Favorite Cookie”
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P&G Pantene Pro-V Anti_Dandruff Shampoo: Dandruff is not appetizing
Pantene Anti-Breakage Shampoo: Rapunzel
Quit: Premature Ending
Alteco Super Glue: Steel span wire
Tide: Stainbroidery
Tops Supermarket: Tops Net
Unicef Finland: Mom
“Thank you for caring, we hope there are more people like you. Be a mom for a moment.”
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WWF: Stop
Yuzu Sushi: Sushi To-Go
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