You! Be Inspired! #0009 – Branding and Package Design SpecialInspiration June 14, 2012
Since we’re making a series of logo design posts this month, we’ve decided to have succeeding You! Be Inspired posts focus on branding-related graphic design – from business cards and letterheads, to product labels and packaging. Also, I’ll be featuring some typefaces that can be used (or not, depending on your preferences) for branding, logo design, and any other design project you are handling.
Munan Typeface by Anton Pearson
I’ve always been impressed by standalone typographic logos. I mean, look at BBC, Nat Geo, Coca Cola, and Nintendo. They are probably some of the most recognized brands in their respective industries. Looking closely at these logos, you’ll notice that the companies (with the exception of Coke) use sans serif fonts on their logos. Now here’s a pretty and modern typeface made by Anton Pearson, the Munan Type. It’s a sans serif typeface that’s been created to mirror the contrasting ideas that swim in our head, with its distinct geometry of Os compared to other letters.
Japanese Typography by Josh Jaques
Here’s another unique typeface – the Japanese Typography by Josh Jaques. This typeface was created to accommodate a simple booklet that serves as a “How to” read Japanese characters for beginners. The overall look of the type has that feeling of the Matrix digital rain (you know, those stuff that’s on the intro of all the Matrix films). Also, I think this’d look good as a branding typeface for a sushi bar somewhere.
Incessant Shoe – Branding and Packaging by Jinah Lee
A few things that designers today are concerned about is the continuous degradation of our green earth. That’s why environmental groups brought out a call-to-action to bring together and challenge the greatest thinking minds in the world. Guess what they came up with? YEP, Green design. Now, many designers and artists have answered the clarion call and are doing their best to make everything they create sustainable. Here’s an interesting packaging design from Jinah Lee, a shoe box packaging design for Incessant – complete with everything, from shoebox-cum-stand to manual-cum-shoe-freshener – that’s, from shoebox to manual, sustainable.
SHOP Visual Identity, Web Design, and Packaging by Line Otto
Now, let’s talk about branding for a company in a specific industry – the bicycle industry. Even though this design sample was just made for a school assignment (as specified by portfolio owner, Line Otto), it’s already as good as the industry standard. When you’ve got a branding project wherein you have to design everything from website to packaging, you need to be consistent all the way. Check out what Line Otto did with Bike Shop:
Emotional Remedies – Branding and Packaging by Beatrice Menis
Branding involves a certain level of know-how in applying it to different media. Beatrice Menis, Emotional Remedies’ branding and packaging designer, knew just what to do with the feel good project that she’s handling. This project involves heartaches, which everyone probably experienced, and the remedies to it. Emotional Remedies’ packaging aim was to let the consumer know that the product they are holding is a remedy to their ailing heart. She even came up with a project on how to get her target audience’s attention – check out the video below:
Grad. Project: Packages by Marcela Silva
One of the many things that you need to study about in creating an identity and incorporating it into a brand is your client’s target market. In her Grad. Project, Marcela Silva made a packaging design based on Japanese culture. The design was somewhat borrowed from similar Japanese packaging design, but is appropriate considering her target market to be around 3 to 6 years old. Frogs, kittens, and pandas are of ideal cuteness to get your 3 year olds (and those who are young at heart, too) grabbing these snacks. You can check more of her works on her her website — Pixella.
ORIGAMI – Identity by Mohammed Mirza
An effective logo can be judged by how it can be applied to different media. In creating a logo and brand strategy, the designer must make the logo flexible and adaptable. Since logos are always present in almost all marketing campaigns – from billboards, packaging, and even to promo shirts – the designer must consider all the media available to the marketing side of things and think of how he can apply his design to these media. Here’s a sample – Mohammed Mirza’s Origami project:
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