Awesome Web Design of the Week — House on the Krasina

Inspiration December 14, 2013

Finding the perfect place is tough and the tons of information thrown in by the Realtor will make everyone dizzy. Good thing there are sites that don’t overload you with information or at least they present it in a way it is easy to understand. In this edition of Awesome Web Design of the Week we are going check out an apartment website based in Krasina in Russia.

One criteria of an awesome web design is that it is informative and entertaining at the same time. Translating information and being able to thoroughly explain the choices is one of the many responsibilities of designers. As designers we have the power to influence and help people decide if they are going to purchase something or not. That is why in this edition of Awesome Web Design of the Week we are exploring the website of House on the Krasina which is based Russia.

Awesome Web Design of the Week

At first glance the House on the Krasina site seems like it is not much of a real estate-related site but after going through the pages one will learn that they are in the housing industry. House on the Krasina is an apartment complex located at the center of Moscow.

Awesome Web Design of the Week

The website’s homepage features 4 columns with HTML5 animations in it. The images feature charming and quaint scenarios of what the residence offers. Right off the bat the website wants to show that their apartments is perfect for those who are into cozy house but a place where business is near.

Awesome Web Design of the Week

House on the Krasina made use of an old building that was made by Italian architect Mario Palmonella. The building was restored and renovated to recreate the sophisticated urban feel of the late 1950s.

Awesome Web Design of the Week

Clicking one of the columns will lead you to a brochure-like page where they showcase the history, amenities as well as the different layouts of apartments one can get. Behind this amazing website is Zero Interactive which is a independent agency based in Russia.

Awesome Web Design of the Week Awesome Web Design of the Week Awesome Web Design of the Week Awesome Web Design of the Week

Overall the House on the Krasina website is a great example on how one can showcase apartments without overloading the viewer with information but still remains entertaining. Dieter Rams once said: “Good design is as little design as possible”  and with that in mind we think that the House on the Krasina is a perfect embodiment of Rams’ famous principle.

http://www.domnakrasina.com/en/

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 Patrick Jude Ilagan

Patrick Jude Ilagan is a graphic designer/photographer hailing from the vast jungles of urban Manila. Always on the look out for visually appealing stuff he scours the internet and the bustling city in search of inspiration. His tools for mass creation is a Canon 500D along with a wide array of lights and lenses plus a 4 year old (but still fighting) laptop. Check out his work here.

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