Infographic — The Psychology of Color: A Color Guide For Designers

Resources June 13, 2013

Color is an essential factor to the world of graphic design and advertising. Not only that it brings in depth and emphasis to a design but it also gives the feel and the mood of a design.

Graphic design is not just only about making beautiful layouts and fantastic designs but it is also about connecting to the people who we are targeting at. In fact, one can consider it as a part of psychology because designers are tasked to understand and connect with people through designs.

One tool that we designers use to connect with people is color. Color gives an array of emotional and visual cues. Apart from that it sets the tone and attracts people’s attention towards the design. While learning color theory is important for us graphic designers, it is also a great measure to understand what the meaning of different colors.  One good insight about color is from American stage director, Vincent Minnelli and he said: “I use colors to bring fine points of story and character.

Today we are going to feature this awesome infographic about the Psychology of Color.


A Color Guide For Designers

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Patrick Jude Ilagan is a graphic designer/photographer hailing from the vast jungles of urban Manila. Always on the look out for visually appealing stuff he scours the internet and the bustling city in search of inspiration. His tools for mass creation is a Canon 500D along with a wide array of lights and lenses plus a 4 year old (but still fighting) laptop. Check out his work here.

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  • Design Deeper

    Great infographic. I recently wrote a blog post about color, too!

  • NUGFX .

    very nice, simple and good info my fav colour blue, didnt know mosquitos are attracted to blue

  • Duc Hong

    really useful, simple and easy to understand the usages of colors

  • Ji?í R?žek

    yes, great. thank you. it has even changed my mood during the reading :)

  • tombroughton

    Some very interesting facts! Thanks for the post!

  • Mark Donington

    A nice and conclusive set of colour guides. Some really interesting facts in there as well. Colour theory is always interesting as people’s perceptions of what a colour is can really differ depending on their eye sight. Also, for those that are colour blind, do they make emotional connections via differing tones of light and shade?

  • Sneha Khare

    seriously awesome article! :D…thanks for the info