42 Unconventional Shoe Ads That Work

Inspiration November 1, 2011

If you’re going to promote shoes using Print Ads, surely you have to put a lot of emphasis on the actual shoes…right?

Not quite. With so many brands and so many shoe models coming out every single month, flashing a shiny pair of shoes may no longer be enough to capture the consumers’ attention. Though it’s still preferable for the shoes to make an appearance on the print, the advertisement should be able to introduce the unique selling point of the brand using creative themes that people haven’t seen before. Even established shoe companies like Nike and Converse invest a lot of money on talented designers and copywriters. In turn, they come up with ingenious concepts and alluring designs that are able to boost sales. Not surprisingly, other shoe companies have followed suit.

We’ve collected 42 unconventional but effective shoe ads for all budding copywriters, creative directors, graphic designers and casual shoe lovers out there. Enjoy!

 

Victory Shoes: Run smooth, Mole

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“Run smooth with Victory V-Shock technology”
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Tervolina Shoes & Accessories: Inconvenient

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“Shoes so comfortable that everything else seems inconvenient.”
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Tervolina Shoes & Accessories: Embassy

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“Because shoes matter.”
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Runners point: Shoe

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Saint Vacant Shoes: Hammer

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“Saint Vacant. Better than handmade.”
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La Sportiva: Frostbite

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“The Nepal Evo GTX. For serious cold.”
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Bocage Shoes: Snow

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Street Fashion Skate Shoes: Do the Trick, DC

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“Do the Trick”
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Artengo/Tennis shoes: Macadam

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“671C Shoes. Resists everything except the desire to play.”
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ID Shoes: DJ

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“Be the cult.”
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Metro Shoes: Shoe Slide (Kids Shoes)

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“Happy Feet Make Happy People!”
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Zonkers Footwear: Baseball

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“Made from real game balls”
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Converse shoes: Green mask

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“Converse The Original All Star”
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Converse shoes: Red mask

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“Converse The Original All Star”
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Rainha Shoes: Retro

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“If you lived the 80′s it’s retro. If you were made in the 80′s it’s trendy.”
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Westsport: Walking shoes

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“More than Vintage, it’s Cult.”
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Nike: Turtles

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Gabor: Fits perfectly, 3

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Artengo tennis shoes: Ming vase

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“611 tennis shoes. Highly effective shock absorption.”
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Artengo tennis shoes: Ice Rink

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“671C shoes. The art of clay court sliding. Artengo”
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Rainha Shoes: Possible

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“Traveling in time is already possible, at least from your ankle down.”
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Olympikus: Bugs

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“Tube Tech System. High Performance Technology.”
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Chaco: Women’s owl

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“Fit for Adventure.”
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Dope shoes and clothing: Searching for dope?

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Adidas Climacool 2009 shoes: Aire cooled training, Boxing

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“Air cooled training. Climacool”
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Rainha Shoes: Stories

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Adidas: Create your adicolor, 1

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Nike: Drops

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“Nike introduces rain shoes”
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Buggy: Officer

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“Declaration of Independence”
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New Balance: Heart

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“Run with the heart.”
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Umbro shoes: Hunt

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“New revolutionary football shoes. Power and precision. Umbro”
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Mizuno sport shoes: Woman

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“Choose your track”
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Nike Air Max History

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Converse Shoe Campaign Adverts

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ADIDAS ORIGINALS Print Ads

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Adidas

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CONVERSE ALL STAR

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Reebok Advertisements

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Simple Shoe Redesign

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Simple Shoe Redesign

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Puma – Spec Print Ads

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Ad Campaign: Reebok Reezig Athletic Shoes

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Fernando Jose Nitorreda is a playwright, fictionist, musician and graphic design enthusiast. He holds a degree in Fine Arts Creative Writing and dreams of writing a kick-ass book someday. He credits visual arts as a major inspiration for his literature.

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  • Lanre Sonola

    Awesome designs.