7 Ingenious Websites Inspired by Color

Inspiration April 10, 2009

Have you ever thought why some websites are more attractive and memorable, some are irritating and others are completely not memorable. There are dozens of reasons for this the main one being color. Color is a powerful tool that has huge impact on the way we conceive things. There are psychological reasons behind this. Below are 7 exceptional web designs inspired by color with some brief description of the messages their main colors give us.



Pink color implies romance, affection, delicacy, sweetness, love and friendship. But the main thing about pink – it is always associated with femininity.

Sugah Design



Green is the color of monetary success, safety, hope, compassion, stability, freshness and physical healing. Green is popular in most cultures of the world; it relaxes the nervous system, calms and soothes the mind.

Lipton Green Tea



Red is the color of energy, fast action, speed, risk, strength and passion. Besides, red implies a feel of danger, aggression and revolution but in the same time can give a feel of warmth and romance. Red stimulates quick action, for example when used for buttons it encourages people to click them, but bright red can be annoying if used over large areas.

Northern Classics



Orange color implies energy, balance and enthusiasm. It is the color of quick movement, happiness and creativity, joy and strength. Orange background makes images seem closer and larger. But in some cultures orange means cheap, so be careful.

Move Your Body



Yellow usually is associated with sunshine, joy and happiness. It is the color of logical imagination, curiosity, memory, intellect and energy, glory and confidence. Yellow stimulates mental activity and attracts attention. But be careful – when overused, yellow can be disturbing and provoke anxiety. Besides, some shades of yellow can look dirty.

Adevertising agency



Blue is the color of artistry and creativity, freedom and wisdom. Affection, inspiration, friendship, patience, trust, loyalty, intelligence, cooperation, sincerity, all these good feelings are implied by the blue color. By the way, blue is the least disliked color in most cultures.

Saskia Laroo



Purple is the color of dreams, enlightenment, spirituality and intuition. Fame, luxury and big profits are associated with purple. Besides it is the color of elegance, extravagance and independence. Very ambiguous color, people either love it or hate it.

Love Being Woman

Of course in different cultures the meanings of colors and messages they send can differ, but I described the most common ones. What color do you prefer to use when designing a website?

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Cadence is You The Designer's senior blogger, and the most jack-of-all-trades of the staff. She's always trying out something different every day, some of which fuels her posts here on the blog. Let her know if you want us to post more about your favorite topic - she might know more than a thing or two about it!

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  • Derek Borland

    great post. color can change the way we look at things.

  • http://itskmg.com nick

    nice find. I tend to do more monotone work than anything, but its nice to expand the genre.. This is indeed inspiring.

  • http://www.ahmeto.com Ahmet Raá

    I usually try to use one main color and cobined with either gray or white as background. My favorites colors for designing are blue or red (with white) …and orange (with gray). I don’t usually use yellow and everytime I try it… I don’t like the results at all… it’s really difficult for me to use it…

  • Rick

    Amazing sites! Can’t say I saw anything special about that blue site though!

    Nice post!


  • http://www.split5.com Split5

    Wow! really cool websites. And well explained too.

  • Kayne

    Very interesting and informative, I think. Great work:)

  • http://rainflowers.org Donald R. Anderson

    I have to disagree about the “love it or hate it” about purple. I like it a little bit but not overly enthusiastic about it, I get kind of a neutral reaction.

  • http://www.dannyhinde.com Danny Hinde

    I really like the lipton ice tea website — green is such a refreshing vibrant colour but it isn’t used that much in web design.

    Strong colour use in webdesign really helps me remember and visualise individual sites.

    For example, when I think of green I think of 81design (http://www.eightyonedesign.co.uk/). Green is quite a unique colour within webdesign as the majority of sites I see on a daily basis are usually white, or quite dark.

    Nice article.

  • http://www.crearedesign.co.uk/ Rory Martin

    Some really nice colour schemes here.
    Web design is a tricky media to get right, displaying information in a fresh, eye catching way can be a real balance. I do often find thou, many designers don’t think about how text can be easily read on screen, whether the font size may be too small or the font colour on the background clashes to much. Common mistakes should be avoided.

  • Gino

    Glad you all enjoyed the guest post. =)

  • http://www.nonsensesociety.com Chris


    I am afraid of color (as evident by my website).

  • http://www.webtwist-design.com Web Design

    I found the purple design really eye catching. Knowing the significance of colors was a learning experience. I will surely try to keep that thing in my mind while designing …THANKS

  • http://freshalex.blogspot.com Alex H

    The green liptom tea website is green, what a surprise! It’s funny how they decided to associate the “Mint” word and product to be blue, normally you would see mint being green. I guess they had too much green on this website.

  • http://somepoints.com Somepoints

    Red is such a potent colour online (as your examples above illustrate well) it’s crazy that some people are reluctant to accept it’s sensible use.

    Great article and site examples!

  • http://www.crearedesign.co.uk paul

    mmm:D interesting read, but blue is the cool coulr. the sea is blue and that is deffo cold!

  • http://www.blindacre.com BlindAcreMedia

    Some of these are really nice. It shows how color can make or break a website!


  • http://www.lornepike.com/canadian-website-design-internet-marketing.shtml Lorne Pike

    It’s always refreshing to see what the same elements can do in another designer’s hands. Great pieces here. Thanks for finding some new visions!

  • http://www.vermadesign.co.uk Web Design Surbiton

    Beautiful designs especially the MoveYourBody site. The background colour is so different to what you see every day and really makes it stand out. Great job!

  • http://www.aqua-fx.net Jonathan Eustace

    I love the Lipton Green Tea design. It’s refreshing (pun fully intended) and easy to naviagte. In my option it has all the elements of a fresh design.